NEW ROCHELLE, NY—As subscriber numbers for 5G wireless home internet services continue to spike, with fixed wireless providers reporting record growth in Q3 2023, a new survey from Horowitz Research finds that consumer satisfaction with the technology is strong and that it is posing a competitive threat to traditional broadband providers.
“5G wireless home internet is definitely a competitive threat to traditional fixed-line broadband providers as consumers look to trim costs for reliable internet, which is now an essential utility,” notes Adriana Waterston, executive vice president and insights and strategy lead for Horowitz Research. “The novelty of being able to try out a new, alternative provider, combined with the trust people already have in mobile brands like Verizon and T-Mobile, are forcing traditional ISPs into a defensive position. This competitive environment will be a win for consumers. We anticipate this will drive internet prices down and quality up while all providers focus on delivering the most reliable home internet service for the best value in order to attract and retain customers.”
