NEW ROCHELLE, N.Y.—A new report from Horowitz Research highlights once again the importance of Latinx audiences for the streaming industry with data showing that they significantly over-index in streaming service subscriptions. More than three quarters (76%) of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% among consumers overall, the new survey found.
The newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research also highlighted the importance of quality and of international content in attracting Latinx Viewers for SVOD and MVPD subscriptions and usage of free streaming services.
