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The Guardian - UK
The Guardian - UK
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Nels Abbey

Hop, skip, jump and enchant the electorate – the Ed Davey doctrine was a stroke of genius

A photo of Ed Davey from below, bungee jumping against a backdrop of blue sky and light cloud.
Ed Davey bungee jumping during a visit to Eastbourne Borough football club, East Sussex, while on the general election campaign trail. Photograph: Gareth Fuller/PA

There is a remarkably thin line between novel and novelty. In the past six weeks, Ed Davey, a serial political campaigning rule violator who just happens to be the leader of the freshly triumphant Liberal Democrats, appears to have used that thin line as a conduit for electoral success.

The bare necessities to be taken seriously in the political establishment in Britain apparently include: a navy blue overgarment, white shirt, received pronunciation, Churchillian references and a reasonably photogenic (or at least elusive) spouse. But Davey has shown us an alternative way.

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