Pokémon doesn't need to try hard to get attention. It's already the biggest media franchise on the planet, with a back catalogue so vast that most of us stopped keeping up sometime around generation four.
So when The Pokémon Company chooses to spend its money on Aardman, the studio behind Wallace & Gromit and Shaun the Sheep, rather than on a slicker, faster, cheaper digital alternative, it's worth thinking: why?
