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Bangkok Post
Bangkok Post
Business

Honor in drive to grow Thai market share

Ms Sutida displays an Honor Magic5 Pro 5G smartphone.

Chinese smartphone maker Honor is aiming to become a top three player in the Thai market within three years via heavy marketing investments and related activities.

"Competition is expected to intensify in the local smartphone market as consumer purchasing power weakens," said Sutida Mongkolsuthree, chief executive of local IT product distributor Synnex (Thailand), the sole distributor of Honor mobile phones.

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