Four days before the Sheffield derby, trade at the Hillsborough megastore is ticking over nicely. It was the subject of a boycott by Wednesday fans until a month ago but the decision by Dejphon Chansiri to place the club in administration brought them flocking back: £500,000 was turned over in a week.
Despite buckets catching drips from a leaky roof, supporters are stocking up on kits, bed linen, romper suits and lucky socks, all at 50% or more off.
