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Fortune

Sydney Lake

Home Depot accused of faking Black Friday deals by masking original prices with holiday sale stickers showing the same cost

Home Depot Black Friday Fortune Andrea Woroch Target TikTok

(Credit: Getty Images—Darren Hauck)

Black Friday has lost its luster—at least for some shoppers who have discovered some deals aren’t all they’re cracked up to be.

This week, a TikTok video appeared to show that Fortune 500 home improvement retailer Home Depot allegedly masked original prices on items with a “Black Friday deal” of the exact same price. The video went viral with more than half-a-million views. It shows a customer removing the “holiday sale” price sticker on a high-pressure inflator listed at $24.97, revealing the same original price underneath.

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