There's no doubting that variety store chain Home Bargains has a cult following in the UK, with high-profile fans including the likes of Mrs Hinch.
But one fan has taken his love for the store to higher levels than most, by getting the budget brand logo tattooed on his ankle.
Tattoo artist Emma posted the incredible inking on her Instagram page @flanderztattoo, thanking Alex for letting her do the "sick Home Bargains appreciation tattoo".
