Smarts, the global PR and creative agency (recently ranked as the UK’s #1 agency headquartered outside of London, and #8 in the Consumer PR agency table) has today announced investment of over £1m – including the creation of 10 specialist new full-time roles – in its new influencer and talent offering, ‘Creator Hub’.
The new division will forge authentic partnerships between brands and content creators globally (from celebrities to micro-influencers) to co-create content with genuine cultural traction. By working with an ‘open’ mindset the intention is to find dynamic and engaging talent from wherever it’s needed - breaking free from the limitations of a traditional agency talent roster.
The firm’s hiring spree has already begun – across the agency’s offices in Holywood, London, and New York – with the appointment of influencer strategist Gina Deen (who, in previous roles, ran PUMA UK’s ambassador programme and led global influencer campaigns for Max Factor and Gucci Beauty) and Josefina Ballesta (who has led influencer campaigns for Disney, Netflix and Sephora).
