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Fortune
Fortune
Nick Lichtenberg

How Gen Z’s love of ‘handcrafted’ blockbusters created Hollywood’s ‘memory moment’

zendaya (Credit: Marc Piasecki/WireImage)

On the Sunday night of The Odyssey‘s opening weekend, Paul Dergarabedian managed to get tickets to a 70mm showing at Grauman’s Chinese Theatre—a packed house, the format filmmaker Christopher Nolan had insisted the film be seen in. Before the feature, a title card appeared on screen: Denis Villeneuve, thanking Nolan for letting the audience see four minutes of exclusive footage for the next anticipated blockbuster: December’s Dune: Part Three.

“The audience erupted,” Dergarabedian recalled. “That was mind-blowing.”

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