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Fortune
Fortune
Howard Wright

Hollywood shouldn’t entirely reject A.I.–it’s already delivering a new era of movie magic

(Credit: Mario Tama - Getty Images)

Despite ongoing concern around generative artificial intelligence replacing artists and writers, I foster a more optimistic view­–and I'm not alone. I see a future in which humans will leverage generative A.I. to increase their productivity, automating the boring parts of the work, so they can focus on the creative process.

Beyond augmenting creative output, for the moviemaking industry, harnessing the power of A.I. also translates into lower budgets and shorter post-production time–a huge win for film producers, especially those leading smaller productions like Everything, Everywhere, All At Once.

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