Holly Willoughby's hair always looks full and bouncy. The This Morning presenter is known for her perfect beach waves, which many beauty fans are keen to emulate, but what product does she use to achieve those voluminous locks?
The ITV star's bargain hair secret is John Frieda's Luxurious Volume Perfectly Mouse, which is priced at just £6.99. This airy mousse has a lightweight formula to provide you with lots of volume without that dreaded crunch.
Holly's go-to hair stylist, Ciler Peksah, recently revealed that the volumising product is an important part of the host's hair routine.