Holly Willoughby opened up about being dyslexic as she hosted Thursday's This Morning alongside Phillip Schofield.
The duo invited Sir Richard Branson and the founder of the charity Made by Dyslexia, Kate Griggs, onto the ITV show to discuss their aims for the future.
Mother-of-three Holly began the segment by saying: "It is estimated that over six million people in the UK have dyslexia. Defined as a learning difficulty, many people refer to it as a hidden disability."
Philip, 59, the chimed in: "How do you feel about that?"
"Well, A, it shouldn't be a disability, I don't see it as a disability at all," Holly responded.
"I see it as a real feather in my cap, I love being dyslexic, I'm very proud of being dyslexic. I think it makes me who I am.
"I think half of the things I'm actually quite good at in life are because I'm dyslexic," the TV presenter added.
"Which is exactly what we're going to talk about now," Phillip then said as he asked Kate about what she would like to achieve with her charity.
"We would like to help everybody to understand the whole picture of dyslexia," Kate explained.
"We all know about the challenges with learning to read, and spelling, and the things that we struggle with at school, but also with dyslexia come incredible strengths.
"And those strengths are super valuable in life, and particularly very valuable in the new world of work. We're very good at all of the soft skills, things such as communicating, innovating, reasoning, all of those skills that the work place is really looking for."
Speaking about his own experience, Sir Richard said: "I was so hopeless at normal school work that I ended up at age 15 deciding to leave school and do the things that I was interested in.
"Once I started putting my dyslexic thinking brain to things that I was interested in, I started to excel at them. I was quite creative, great at getting a good group of people around me and motivating them well...
"What I've realised over the years is that being a dyslexic thinker is a blessing. When parents are told that their son or daughter is dyslexic, they should rejoice... they will excel," the businessman added.
This Morning airs weekdays at 10am on ITV and ITV Hub.
