Holly Willoughby seemingly took a tiny swipe at Phillip Schofield as she promoted her pal's wine collection - weeks after her former colleague lost his.
When in Rome dropped the star days after he admitted lying to his management, ITV and colleagues over a relationship with a younger colleague.
It wasn't the only deal lost following the cheating storm with WeBuyAnyCar, Boots, the Craft Gin Club and the Princes Trust all severing their ties.
