Holly Willoughby jumped into the pool at the London Aquatics Centre fully clothed on Tuesday evening at the end of The Games live show.
The This Morning presenter, 41, threw caution to the wind and dove in alongside fellow presenter Freddie Flintoff after the celebs had competed in the Olympic pool.
Holly doused her chic navy blue blazer and matching Karen Millen shorts in chlorine as she embraced her fun side.
The Games presenters were seen giggling poolside before they pulled themselves out and shared a hug.
This comes after TV viewers have been left divided by Holly’s appearance on the new ITV reality show, which alongside her appearance on another celeb reality show on the BBC.
The presenter was hosting the pre-recorded Freeze The Fear with Lee Mack on the BBC, whilst she also had the helm of live ITV show The Games alongside the former cricketer.
Fans tuning into TV on Tuesday who wanted to see Holly on their screens could choose between ITV and BBC at the 9pm timeslot as the two shows clashed after The Games made its debut this week.
Viewers in the UK were divided by Holly's double appearance - with some loving it and others not so keen.
"Freeze The Fear & The Games so that’s Holly Willoughby on BBC and ITV at the same time, I don’t know about anyone else but I’m sick of seeing her on nearly every show and also the Ads!!!" one TV fan wrote.
A second viewer added: "Turn over five minutes into “The Games” as I can’t bear another second of that tripe only to find Holly Willoughby grinning inanely at me from BBC1 too. Please God spare us."
"Overdose of Holly Willoughby tonight The Games Freeze The Fear," a third shared, with a fourth writing: "BBC & ITV going head to head tonight with two of Holly Willoughby's shows..."
However, others were happy to see Holly on both channels, with one writing: “HOLLY YOU BABE!! such a nice person. I am gonna miss Freeze The Fear so much. You are brilliant on this show so much care. Ignore any haters you are brilliant and so kind. You deserve all your success.”
The contestants taking part on The Games include The Wanted star Max George, Love Island alum Olivia Attwood, influencer Phoenix Brown, ex-Strictly pro Kevin Clifton, song writer Chelcee Grimes and Harry Potter actor Josh Herdman.
Joining them are Coronation Street actor Colson Smith, newsreader Lucrezia Millarini, Love Island star Wes Nelson, Emmerdale actor Rebecca Sarker, actor Ryan Thomas and model Christine McGuiness.
Love Island's Chloe Burrows and TV & Radio host Will Njobvu act as reserves, ready to step in should the need arise.
The celebs are competing against each other in a range of challenges including track events and in the swimming pool on the new ITV series.
Cameras show the team members being trained and coached by professionals and then competing against each other in the hopes of bagging medals.
