Unlike a matte lipstick that you might not reach for every day, a lip balm is one of those easy, swipe-on-and-go products that always proves useful. More so when it boasts a glassy shine and rosy tint like Holly Willoughby's.
While, of course, the best long-lasting lipsticks always have their place, sometimes all you really need is a multi-tasking lip balm to achieve a chic look (and one that also fends off chapped skin), as Willoughby proves. Taking to Instagram to discuss her new YouTube show, Holly Willoughby Together, whilst also getting ready to go out to lunch with friends, the presenter gave us a sneak peek of her go-to lippie. As she chatted to the camera, she could be seen opening a pot of tinted balm and applying it to her lips with a finger, and fans were quick to theorise about what it was in the comments.