The BBC has been in touch with Holly Willoughby about a move away from ITV.
Top executives are plotting new shows for the host of This Morning and one chief contacted her directly within the past few days. The timing was significant – as the storm over her former co-host Phillip Schofield hit new heights, according to the Mirror.
Holly, 42, built up a good relationship with BBC bosses while presenting ice challenge show Freeze the Fear with Wim Hof last year. And their new bid to lure her came amid revelations that an external investigation would probe safeguarding at ITV in the wake of Phillip’s affair with a younger colleague.