A recent study by Constant Contact, a digital marketing and automation platform, has revealed that the holiday season is more crucial to small businesses than many shoppers may know. The recent study found that the last quarter of the year accounts for at least 25% of annual revenue for small businesses, making it a pivotal time for them financially. Thanksgiving and Christmas becoming crucial for SMEs.
“The holiday period is a crucial time of year for small businesses as they work overtime to attract new customers, hit revenue goals, and plan for the year ahead,” said Laura Goldberg, chief marketing officer at Constant Contact. “Our latest Small Business Now report quantifies the impact that holiday shopping has on small businesses that power our communities and it also reveals opportunities where they can tweak their marketing strategies to activate their Q4 customers.”
