As the holiday season approaches, many consumers are looking for ways to manage their spending while still enjoying the festivities. With inflation and economic concerns shaping shopping habits, it's more important to be strategic about holiday purchases.
The 2024 Holiday Shopping Report by Simon-Kucher offers a detailed look into the state of holiday retail this season. Based on a survey of 1,000 U.S. consumers, the sixth annual report highlights evolving trends in consumer preferences, behaviors, and planned spending.
