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The Guardian - US
The Guardian - US
Business
Lauren Aratani in New York

Holiday prices are cheaper this year – but are US shoppers feeling the cheer?

A worker stocks televisions at a Walmart store on Black Friday in Secaucus, New Jersey, on 24 November.
A worker stocks televisions at a Walmart store on Black Friday in Secaucus, New Jersey, on 24 November. Photograph: Bloomberg/Getty Images

Some good news for the holiday season: shopping for gifts this year will probably be a bit cheaper than last year. The bad news? Consumers just aren’t feeling the holiday cheer – and with good reason.

After over a year of high inflation, prices in the US are starting to level out, with drops in prices of some goods. The cost of a dozen eggs went from an average of $4.83 down to an average of $2.07 this October. Gas prices surpassed $5 a gallon in summer 2022, and are now down to a national average of $3.30.

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