Holiday firm Tui has announced it will not be offering last-minute, low-price deals this summer due to a recovery in customer demand, its chief executive has said. Fritz Joussen said the company will hold its current pricing, unlike in previous years.
He told reporters: "There will be practically no last-minute deals for this summer... Over the past six weeks, we’ve seen demand beyond 2019. We want to keep that momentum but aren’t going to suddenly shift to discounting.”
Tui said pricing for this summer has increased by 20 per cent, but bosses stressed that this was driven by longer holidays and more expensive trips, including five-star hotels, as many people travel again for the first time since the coronavirus pandemic. It comes as the company more than halved its losses for the past six months as the rebound in customer numbers accelerated and bookings jumped.
