Hole in your budget: is the most annoying ad of the election also the most effective?

The Liberal party’s ‘hole in your budget’ 2022 federal election campaign ad that attacks Labor spending Photograph: Liberal party of Australia

In the first week of this six-week election lead-up, our experts analysed Scott Morrison’s “stalker cam” ad. Next was the United Australia party’s sloshing sea of yellow, followed by Labor’s attack ads. Then it was the Greens doing Grindr, and the teals’ attempts to seal the deal.

This week, as the campaign period draws to a close, we asked Dr Andrew Hughes, a political marketing lecturer at the Australian National University, and the University of Canberra’s Dr Chris Wallace, to talk about the best and the worst advertisements of this election.