Thousands of social media influencers who have a side hustle on platforms such as TikTok are being targeted by HMRC to ensure they are paying the tax they need to.
The tax office is also looking at gamers and online traders such as those on Etsy, eBay, and Facebook Marketplace, amid fears that some don't realise they should be paying tax on the earnings they make online.
Content creation and marketplace trading have boomed in recent years, according to Adobe's 'Future of Creativity' study, which found the number of UK content creators doubled to 16m between 2020 and 2022. But Jessica Narweh, a 25-year-old business coach and influencer who previously trained as a tax adviser told The Times that many are not necessarily avoiding paying their tax deliberately, but because they "literally don't know how they should be paying it".
