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HKTB Launches New Summer Promotion “Hong Kong Summer Fun” in Partnership with the Business Community to Attract Overnight Visitors and Boost Local Spending

Opening Highlight Event “Sun Life Hong Kong International Dragon Boat Festival” Celebrates 50th Golden Jubilee
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“Hong Kong Summer Fun” Key Visual
“Sun Life Hong Kong International Dragon Boat Festival” Key Visual
“Hong Kong Summer Fun” Key Visual “Sun Life Hong Kong International Dragon Boat Festival” Key Visual


HONG KONG, June 03, 2026 (GLOBE NEWSWIRE) -- To welcome the peak summer travel season, the Hong Kong Tourism Board (HKTB) will launch a brand-new promotion, “Hong Kong Summer Fun”, which connects a series of citywide highlight events and enticing offers to energise the summer season. The HKTB will work with the business community to roll out a wide range of offers covering attractions, dining, transportation and shopping, enhancing Hong Kong’s appeal as a summer destination, attracting more overnight visitors and boosting overall spending.

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