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Evening Standard
Evening Standard
Entertainment
Alan Martin and Jessica Benjamin

Hive Social: What is it, and can it really challenge Twitter?

Twitter Inc. Hive Elon Musk Instagram

What is Hive Social?

(Picture: Hive Social)

As Twitter’s chaotic transformation under Elon Musk continues, there are no shortage of alternatives for those disgruntled about the direction of travel. But, with no obvious single option to coalesce around, Hive Social is suddenly capitalising, hitting one million users yesterday (November 22).

That may in part be down to its familiarity. Open up Hive Social and certain things look remarkably similar to what Twitter users are used to, but there are some big differences, too.

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