Last week, a widely read article on loneliness and fading friendships sparked emotional conversations across social media, with some readers discovering it had been written entirely by AI. A few months ago, animated YouTube videos featuring an AI-generated monkey reportedly earned nearly `38 crore in advertising revenue.
These episodes triggered debate over so-called ‘AI slop’—low-cost videos made with generative AI designed to maximise clicks and watch time. But they also revealed something more significant: audiences are increasingly consuming AI content, often without realising it.
