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Motor1
Motor1
Business
Jeff Perez

History Of The Lamborghini Logo: How The Raging Bull Came To Life

Show someone the Lamborghini logo, and chances are they’ll recognize it instantly: gold and black, with the iconic "Raging Bull" front and center. But believe it or not, the bull wasn’t always synonymous with Lamborghini.

Automobili Lamborghini as we know it today traces its roots back to the 1960s and the original Miura. But before Ferruccio decided to take on Ferrari with a sports car of his own, the company was best known for building tractors. The tractor division still exists as Lamborghini Trattori, and that history makes the evolution of Lamborghini's iconic logo all the more interesting.

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