
Everyone seems to know the score; every time the World Cup rolls around, the same old song belts out from every pub in England. “Thirty years of hurt!” wails the chorus of David Baddiel, Frank Skinner, and The Lightning Seeds’ quintessential footie anthem Three Lions, “never stopped me dreaming”.
There’s an obvious issue, however. There are currently no years of hurt for the Lionesses – England’s national women’s football team – who stormed to victory last year at the Euros, and brought football home where the men had failed.