The Hisense plan - to deliver the best TVs that compete where technology, functionality and performance are concerned while undercutting the established market leaders in price - is well-known. But just because a plan is simple in concept, it doesn’t automatically mean it’s easy to execute - and the Hisense story is one of misses as well as hits.
With the E7K Pro, here reviewed as the 55-inch '55E7KQTUK PRO' model in the UK, the company wants to bring some gaming credibility to a model that’s already specified beyond its asking price. So on which side of the ‘hit/miss’ ledger does it truly belong?
