As expected, Hisense has a notable presence at IFA 2024, with Hall 23 taken over by the Chinese brand to show off everything from TVs, soundbars and projectors to air conditioning units and fridges. We, of course, prefer the company's AV offerings, and while it doesn't have much to show off in terms of new announcements, we have learnt that some TVs will be making their UK debut later this year.
Three TVs have been confirmed to be launching in the UK, including the gigantic 110UX. This 110-inch TV stole the spotlight back in January at CES; though it seemed to be mainly destined for the US and China. With an astounding 40,000 dimming zones and 10,000 nits of brightness, the 110UX went toe-to-toe with the TCL 115QM89, though that model featured half the dimming zones and brightness of the TCL.
