
In the middle of a sentence, Matthew Freud stops himself, and starts over. “Human connection, I think, is the most powerful of drugs, the antidote to so much,” he says. Freud is explaining the idea behind Bull, his Cotswolds coaching inn on the sash-windowed high street in Burford.
It’s a country hotel, sure, but it’s actually also a kind of tonic, a remedy for an over-stimulated world. “What I’m trying to do is get people to unplug a bit, to connect with others.