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Evening Standard
Evening Standard
David Ellis

Hiro in the Cotswolds: Matthew Freud on the room that's also a remedy

In the middle of a sentence, Matthew Freud stops himself, and starts over. “Human connection, I think, is the most powerful of drugs, the antidote to so much,” he says. Freud is explaining the idea behind Bull, his Cotswolds coaching inn on the sash-windowed high street in Burford.

It’s a country hotel, sure, but it’s actually also a kind of tonic, a remedy for an over-stimulated world. “What I’m trying to do is get people to unplug a bit, to connect with others.

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