North East fashion rental pioneer Hirestreet will mark its fourth year in trading with a new collaboration with a retailer every week ahead of the peak of the summer season.
The Newcastle city centre based business was launched four years ago this month by young entrepreneur Isabella West in response to the rise in fast and throwaway fashion. It offers customers the chance to rent outfits for big events and holidays rather than buy items they would potentially wear once before discarding them.
Starting with the rental of a handful of dresses, Hirestreet now ships out thousands of outfits on a daily basis and has 1.8m users, plus collaborations with some of the UK’s largest retailers through its white label platform Zoa Rental.
