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Fortune

Beatrice Nolan

Hinge's CEO says dating isn't something people should leave up to AI

Justin McLeod Fortune Match Group Tinder

Fortune's Beatrice Nolan and Hinge's McLeod sitting and talking on a blue stage at Vivatech. (Credit: Credit: Viva Technology)

Hinge CEO Justin McLeod says AI might help us date smarter, but will never automate it altogether. He told Fortune he sees a future where AI acts more like a coach or matchmaker than a stand-in avatar, helping people understand themselves and their connections better. Hinge already has an AI-powered coaching feature that helps to give feedback on prompts to help daters improve their responses.

Hinge co-founder and CEO Justin McLeod is optimistic about AI’s potential to help us find love. The dating app boss told Fortune at Viva Technology in Paris that AI could function like a “personal matchmaker” to help users make “much more thoughtful, targeted introductions,” but that human intimacy will never be fully automated.

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