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Axios
Axios
Business

Hilton responds after DHS says franchise hotel canceled agents' stay

Hilton DHS Axios
Data: Financial Modeling Prep; Chart: Axios Visuals

Hilton Hotels started the year on defense after one of its franchisees was called out for cancelling the reservations of Department of Homeland Security agents.

Why it matters: This fallout highlights the reputational risk of operating a franchise model and brings in to question how much behavioral control a global brand actually has over its franchisees.

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