Standing seven storeys tall in Mayfair’s Hanover Square – a short walk from Savile Row, Oxford Street and Michelin-starred restaurants – there is little mistaking Vogue House for what it is: the home of the fashion bible’s British edition.
However, a six-hour drive away, a pub in the Cornish countryside has become a site for concern for bosses at the fashion giant. Despite the pub having stood for hundreds of years, the landlords have been asked to rename it.