Ad spend on print media grew by 39 percent – from Rs 11,925 crore to Rs 16,595 crore – in 2021, according to the Pitch Madison Advertising Outlook Report 2022, the Economic Times reported. The report also predicted that the segment will grow by 13 percent in 2022 and that India’s ad expenditure will grow by 20 percent this year.
According to Exchange 4 Media, the report released on Wednesday states that India had the highest ad expenditure in the world last year, at 22 percent. In 2021, India’s total advertising expenditure across media grew by 37 percent, it said, adding that the biggest contributors were consumer goods, e-commerce and new-age companies.
