Higher stout consumption driven by female drinkers and low alcohol options

Experts say the increase in the popularity of stout has been partly driven by Guinness’s good marketing during the pandemic. Photograph: NurPhoto/Getty Images

Stout, sometimes thought of as the drink of older men in pubs, is finding a diverse audience – and it’s not just Guinness that’s boosting sales.

The beer, part of the ale family and usually a very dark colour, is attracting a range of consumers, including young women, drawn in by new flavours and lower alcohol options.