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Birmingham Post
Birmingham Post
Business
Coreena Ford

High street giant Zara threatens North East fashion firm with legal action over branding

Zara

A County Durham fashion firm is set to face retail giant Zara at a tribunal over claims it has an "identical brand".

The retailer has threatened legal action against Darlington-based firm House of Zana. Owner Amber Kotrri launched the clothing brand online in 2018, and opened her first store in Darlington a year later.

When she attempted to trademark the name House of Zana, she received a notice of opposition, followed by a letter from lawyers representing Zara saying the brand was "conceptually identical" to theirs, and "confusingly similar" for customers.

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