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The Japan News/Yomiuri
The Japan News/Yomiuri
Business
Hiroyuki Yoneyama / Yomiuri Shimbun Staff Writer

High price of Beaujolais drives demand for 'Japan Nouveau'

Japan Russia Ukraine Yomiuri Shimbun
Bottles of Yamanashi Nouveau, released on Nov. 3, are seen at Aeon Style Himonya in Meguro Ward, Tokyo. (Credit: The Yomiuri Shimbun)

Ahead of this year's Nov. 17 release date for Beaujolais Nouveau, nouveau wines made in Japan have received more than usual attention. This has been due in large part to the soaring price of Beaujolais caused by Russia's invasion of Ukraine.

Improvements in domestic winemaking techniques have also contributed to the popularity of "Japan Nouveau."

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