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PC Gamer
PC Gamer
Fraser Brown

Hideo Kojima finally gets to go to space—but only in an AI-generated ad for Prada

Hideo Kojima Prada
Kojima in space.

While some creatives are in staunch opposition to AI slop, Hideo Kojima isn't one of them. Instead, he's made a cheesy AI-generated short film with his director bestie, Danish filmmaker Nicolas Winding Refn—all to advertise Prada's "itinerant" private club, Prada Mode, and its invite-only New York event.

What a wonderfully bleak age we live in!

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