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Euronews
Euronews
Dianne Apen-Sadler

Hidden gem to holiday hotspot: How Albania became one of Europe’s fastest-growing travel destinations

Albania’s tourism story is unlike any other. Closed off to the world for decades under the rule of dictator Enver Hoxha, foreign tourists began to slowly trickle in after his death and the fall of communism.

Today, the number of visitors has soared – in 2025, arrivals hit 11.9 million, up 3.3% year-on-year but up 93.6% compared to 2019, according to UN Tourism.

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