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Benzinga
Benzinga
Business
The Bamboo Works

HeyTea Heats Up Premium Tea Market With Contrarian Price Cuts

Key takeaways:

  • Leading new-style premium tea maker HeyTea has launched a recent round of price cuts, even as many rivals struggle with rising costs, stiff competition and Covid disruptions
  • Chinese high-end tea makers raised $2.2 billion from investors last year, with nearly half going to HeyTea, whose latest valuation stood at nearly $10 billion
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