
A Hershey’s International Women’s Day campaign featuring a trans activist has sparked a furious backlash from people with right-wing anti-trans views on social media, causing the candy company and calls to boycott it to both trend on Twitter.
Fae Johnstone, a trans activist who leads the firm Wisdom 2 Action, is featured in the campaign, which also includes organisers and scientists working in areas like gender, climate change and indigenous rights.