One of India's leading motorcycle manufacturers, Hero MotoCorp, has stated that sustainability and emerging mobility are two of its top priorities. In fact, the company is drastically boosting its efforts to expand its footprint in India's electric vehicle market. Having said that, it's evident that Hero is searching for a bigger foothold in the electric transportation industry.
On January 14, 2021, Hero MotoCorp announced new investments in Ather Energy, in keeping with its ambition to "Be the Future of Mobility." Hero MotoCorp's board of directors has approved a new investment in the Bengaluru-based electric vehicle company worth roughly $56 million USD. Hero MotoCorp had a 34.8 percent stake in Ather Energy prior to the proposed investment. You may recognize Ather Energy as the manufacturer of the 450X, one of India's best-selling electric scooters. In 2016, Hero MotoCorp engaged in Ather as a strategic partner for the first time. This marks the fifth time Hero MotoCorp is investing in Ather Energy.
