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Jack Moss

Hermès blasts off to ’the silky way’ for breathtaking London event

Hermès London Event ‘Brides de Galaxy’.

The industrial studio lots of Acton, in the far west of London, might not immediately call to mind Parisian fashion house Hermès, though yesterday evening (30 November 2023) the W3 address provided the gateway to the brand’s awe-inspiring journey to ‘the silky way’ – a veritable galaxy of amusements that celebrated perhaps the house’s best-known export, the carré silk scarf and its distinct ‘Brides de Gala’ print.

Guided by a strip of landing lights that stretched from the otherwise unassuming entrance-way – a sign reading ‘Silky Way’ a hint of the celestial journey to come – ’Brides de Galaxy’ (as the event was titled) opened up into an immersive space inspired by the various elements of the ‘Brides de Gala’ scarf print. One of Hermès’ most recognisable designs (adorned with bridlery chains and a saddle, it recalls the house’s equestrian roots), it was created by Hugo Grygkar in 1957, and has appeared in various iterations in the decades since.

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