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Kiplinger
Kiplinger
Business
Sravani Atluri

Here's Why You Can Afford to Ignore College Sticker Prices

(Image credit: Getty Images)

It's common for families to treat college tuition like buying a car and to make decisions based on published (sticker) prices. But college pricing is highly individualized.

In reality, the published rate is seldom the actual cost of attendance after financial aid is applied.

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