Prior to crowd-sourced review platform Yelp (YELP) revealing its most recent earnings report, YELP stock moved all over the map. At one point, shares closed above the $33 level. Soon after, though, sentiment turned negative. A day before the financial disclosure, YELP closed at $27.29, basically going full circle. Now, however, the stats show a different story.
Since the beginning of this year, YELP stock returned patient stakeholders nearly 21% of market value. Over the past one-month period, YELP gained over 13%. While much of the enthusiasm centers on its robust earnings print, supporters of the review website and app also benefit from strong travel sentiment. With social media influence playing a major role in how consumers spend their money, Yelp has become incredibly significant.
