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Benzinga
Benzinga
Business
Anusuya Lahiri

Here's Why UBS Is Bullish On Meta

Lloyd Walmsley FB Facebook Instagram Meta Nasdaq
  • The major Swiss bank UBS reiterated a Buy on Meta Platforms Inc (NASDAQ:FB) with a price target of $280. 
  • The price target implied an upside of 27.5%.
  • It's time to talk about the monetization of the video format Reels, noted analyst Lloyd Walmsley. 
  • Walmsley admitted that users' time on platforms like Instagram is likely to increase significantly.
  • As far as the revenue of the Facebook group is concerned, this is promising.
  • The newsfeed changes and Reelz will likely drive higher monetization.
  • Price Action: FB shares traded higher by 0.11% at $219.83 on the last check Friday.
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