Over the past decade, aesthetic medicine has quietly become as routine as a blowout. Laser facials, once reserved for dermatology insiders and actresses prepping for red carpets, have migrated into the mainstream in a way few predicted. The American Med Spa Association reports that the number of medical spas in the U.S. has multiplied by 10 since 2010, with annual revenues growing at a steady double-digit pace, a shift fueled largely by millennials and Gen Z looking for subtle maintenance treatments that keep skin luminous.
And among the most requested? Clear + Brilliant, the non-ablative fractional laser facial known for delivering brighter skin, smoother texture, and that elusive well-rested glow with virtually no downtime. As double board–certified plastic surgeon Tracy Pfeifer, MD, explains, “Clear and Brilliant is a non-ablative laser treatment that stimulates collagen production and cell turnover.” The result, she says, is “a radiant, ‘glow-up’ refreshed look with minimal to no downtime" that's beneficial for early signs of aging, uneven tone and sun damage. She notes that it's precisely what makes it a fan favorite among people wanting real results without disrupting their schedules.
