Here’s why Taylor Swift’s impact on ‘Swag Surfin’ is hard to ignore

Back in 2009, rap group Fast Life Yungstaz released the song “Swag Surfin’.” It’s been a staple of HBCUs since it first dropped and only grew in popularity over the years as it became a regular at sporting events across the U.S.

Although “Swag Surfin'” had been a constant at Kansas City Chiefs games over the years, it became an official hype song of the eventual Super Bowl champs when a clip went viral of linebacker Willie Gay requesting it on the sidelines.

It took on a whole new level when cameras caught 14-time Grammy winner Taylor Swift singing and dancing along to the song in the suite at KC’s playoff game in Buffalo.

Donna Kelce and friends vibing pic.twitter.com/BTSqhePWC0

— NFL (@NFL) January 14, 2024

F.L.Y. members Vee, iMcFli and Mook joined Ryan Cameron on his radio show in Atlanta on February 21, speaking about the Taylor Swift Effect. “She’s a big help. I’ll say that much,” Mook said into the mic. “She got our streams up like 700% right now on Spotify, Apple Music.”

He goes on to say the group’s YouTube account grew by over 20 thousand new followers.

📹| @WE_R_FLY talk 'The Taylor Swift Effect' on their song Swag Surfin' with @ryancameron 🫶

"She got our streams up like 700% right now on Spotify, Apple Music… We done gained over 20k followers on Youtube alone. She got us going crazy… Shout out to Tay-Tay!" pic.twitter.com/hJWOQapZJs

— Taylor Swift Updates 🤍 (@swifferupdates) February 21, 2024

“Shout out to Tay-Tay,” F.L.Y. said. The Taylor Swift Effect is real.